The No Alternative Milk
Spec work for Silk, created for my Writing Design Concepts class.
Plant milks are usually called “alternative milks,” but the alternative to them -- dairy -- has disastrous water pollution and greenhouse gas emission. Our planet cannot sustain us continuing to drink dairy milk.
We’ve reached a point where plant milk can’t be an “alternative.” It has to be the only choice.
Enter the No Alternative Milk -- a statement that leans into Silk’s origins as an environment-first company and encourages consumers to make the right choice for the planet.
print ads / posters
No Alternative Fest
an environment-first hybrid event hosted across local coffee shops, bookstores, bars and online, featuring alternative brands and artists, plant milk tasting, and other events.Hosted by Silk on the already-existing World Plant Milk Day, and involving other plant milk brands too, since changing the tide of the dairy industry is a joint effort.
Silk Stations
refilling is the most sustainable milk packaging option. These can be placed near the milk section at grocery stores -- changing the look and feel of the milk section and bringing the conversation out of the case.The No Alternative Hub.
A way to track your environmental footprint (compared to dairy) each time you purchase a carton of Silk (or refill at a refill station). Earn rewards as you lower your footprint, and get a free Silk refill bottle for refill stations.deck
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