The No Alternative Milk
Spec work for Silk, created for my Writing Design Concepts class.
Plant milks are usually called “alternative milks,” but the alternative to them -- dairy -- has disastrous water pollution and greenhouse gas emission. Our planet cannot sustain us continuing to drink dairy milk.
We’ve reached a point where plant milk can’t be an “alternative.” It has to be the only choice.
Enter the No Alternative Milk -- a statement that leans into Silk’s origins as an environment-first company and encourages consumers to make the right choice for the planet.
print ads / posters
No Alternative Festan environment-first hybrid event hosted across local coffee shops, bookstores, bars and online, featuring alternative brands and artists, plant milk tasting, and other events.
Hosted by Silk on the already-existing World Plant Milk Day, and involving other plant milk brands too, since changing the tide of the dairy industry is a joint effort.
Silk Stationsrefilling is the most sustainable milk packaging option. These can be placed near the milk section at grocery stores -- changing the look and feel of the milk section and bringing the conversation out of the case.
The No Alternative Hub.A way to track your environmental footprint (compared to dairy) each time you purchase a carton of Silk (or refill at a refill station). Earn rewards as you lower your footprint, and get a free Silk refill bottle for refill stations.
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