Swiff Dreams
Our approach? The beauty of Swiffer lies in its simplicity -- and its familiarity. So simple and familiar, in fact, that you can let your mind wander. People come up with their best ideas while showering. And... while Swiffering? We’re marketing Swiffer as the ultimate daydream machine: the cleaning tool that transports you somewhere else entirely. Cleaning should be an escape, not a chore.
The best part? The more you dream, the shinier your floors get.
This was a fun little one-off idea created with Samantha Joh for our Ideasmithing class.
a-la-Swiffer with the hashtag #andmyfloorisclean
writing, strategy & art direction: me + Samantha Joh
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